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Swinnow Morrisons introduces ‘quieter hour’

Swinnow Morrisons is to introduce a Quieter Hour for customers who would benefit from a calmer shopping trip.

Designed to help customers who currently struggle with music and the other noise associated with supermarket shopping, it will take place every Saturday in the Swinnow Road store from 9-10am.

The Quieter Hour initiative has been created with the support of the National Autistic Society. Many people who are autistic or those with autistic children can find shopping in a supermarket an anxious experience.

During Quieter Hours the store will:

  • Dim the lights
  • Turn music and radio off
  • Avoid making tannoy announcements
  • Reduce movement of trolleys and baskets
  • Turn checkout beeps and other electrical noises down
  • Place a poster outside to tell customers it’s Quieter Hour.

Morrisons will also work to improve awareness amongst colleagues of the issues autistic customers face in store.

Daniel Cadey, from the National Autistic Society said:

“Around 700,000 people are on the autism spectrum in the UK. This means they see, hear and feel the world differently to other people, often in a more intense way. Morrisons ‘Quieter Hour’ is a step in the right direction for autistic people who find supermarket shopping a real struggle.”

David Harrison, from Swinnow Morrisons, said:

“Our initial trials showed there is a need for a quieter shopping experience. We hope that these changes make a real difference for some of our customers at our store.”

New Timpson pod planned

Meanwhile, plans have been submitted to build a small ‘Timpson at Morrisons’ store on three parking bays at the Swinnow Morrisons site.

The proposals would see the dry cleaners setting up a ‘pod’ at the side of the store under the ‘Timpson at Morrisons’ banner.

The plans can be viewed in full here.

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