Farsley-based The Candied Peel Cake Co has received a business boost from retail entrepreneur, Theo Paphitis, writes Josie Armitage.
Steven Newbatt-Macdonald, the owner, tweeted the Dragons Den star about his business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers.
The weekly initiative, set up by Theo in 2010, now has over 2,500 #SBS winners and supports small businesses in the UK.
Business and retail entrepreneur and self-confessed shopkeeper, Mr Paphitis re‐tweeted The Candied Peel Cake Co’s message to his Twitter followers and as a result, the business has significantly more followers and extra orders for their cakes and locally sourced produce.
They are also profiled on the #SBS website which is exclusive to all Small Business Sunday winners.
“We’ve been in business for three years and only recently opened our first store in Farsley. It is great to have support from Theo because it’s been tough trying to raise our profile. Theo has recognised our hard work and helped spread the word about what we do to his following.”
Small business champion Theo Paphitis, said:
“We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.
“My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish The Candied Peel Cake Co every success.”
The Candied Peel Cake co specialises in handcrafted fruit cakes, mini cake “loaves of love”, traybakes and scones for all occasions. Gluten, dairy and egg free varieties are always available. They liaise with their customers to ensure they receive the exact item they require, whether this means changing designs, size or even the recipe to suit their needs.
“We pride ourselves on working closely with our partners, whether they be suppliers, producers or stockists of our products. We believe in supporting independent British businesses including local suppliers of produce including fruit, free range eggs and flour.”
You can order online at www.TheCandiedPeelCakeCo.com or pop into the shop on Farsley Town Street between 9am-5pm.