An application for a new digital display board on Bradford Road, Stanningley, has been refused by council planning officers.
The application, by Lancaster-based Project Digital UK, would have seen the introduction of a LED advertising board, five metres wide by three metres high near to Stanhall Avenue. Images displayed would have been static, with each display lasting a minimum of 10 seconds.
The proposals attracted 20 objections from local residents, who raised highways safety concerns, light pollution, and impact on wildlife, among other concerns.
A council planning officer’s report said the board was “…a stark, incongruous and obtrusive addition, to the detriment of the character and appearance of the street scene, and residential amenity of the occupants of neighbouring dwellings.”
Cllr Peter Carlill (Lab, Calverley & Farsley) said: “Following objections raised by residents, myself and concerns from the planning officer, this has now been refused.
“The applicant does have the ability to appeal this decision, or to submit a further application in the future. I monitor any applications made and will continue to raise concerns on behalf of residents.”
The plans can be viewed in full here.