Two Leeds mums have joined forces to deliver an online social media marketing masterclass to leaders of pregnancy, postnatal, baby and toddler class communities.
Rebecca Hopwood and Lauren Jones have partnered up to create a workshop specifically designed for leaders in this community-focused industry, who are juggling building a business and parenthood and looking for ways to grow their member base and enhance engagement.
After attending various classes and groups across the Farsley, Rodley and Horsforth areas, Lauren, from West Leeds, realised many leaders lack access to essential business and marketing support.
This sparked a conversation between Lauren and Rebecca Hopwood, founder and director of multi-award-winning marketing agency, Youbee Media and online e-learning social media marketing platform The Hive Academy.
They realised they could combine their experiences as mums who have attended classes, professional expertise, and community feedback to develop a tailored workshop specific to this unique, community-led industry.
Lauren, who is founder and freelance PR and marketing consultant at Shellora Comms, said: “This idea came to me whilst on maternity leave, as I was approached by a few people who lead classes with similar issues of being confused by marketing and social media.
“Many spending too much time and money on marketing that isn’t getting them the result they hoped for.
“These groups depend on marketing to consistently reach and connect with families to encourage attendance and word-of-mouth recommendations – as they are always going to seek new members as families inevitably move on, so knowing how to do so effectively is essential”.
Rebecca added: “I’m excited to be working with Lauren on this workshop. We already regularly collaborate on projects, as Lauren is a freelance consultant for our team.
“Together, our marketing expertise and real-life experiences as mums have enabled us to create a professional workshop that looks at marketing tactics and strategies that do and don’t work for parent and baby-focused businesses. Our goal is to help group leaders capture attention, build interest, and connect with their audiences.
“As mums, it’s also great to use our expertise to support others who are also working hard to make their businesses thrive.”
Lauren added: “I’ve experienced firsthand how great these groups can be for people, as I’ve attended classes from pregnancy and still go to toddler classes now with my son.
“I know we, along with friends of ours, have benefited more than I ever expected to – so I wanted to be involved in helping to create something that could support these group leaders, as they provide such positive experiences in our local communities”.
The event, ‘Building Community & Connection Online’ will be hosted by Rebecca Hopwood at 7pm on Tuesday, 11 November. Tickets cost £10 and the workshop will be available to rewatch for all ticketholders for seven days.
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