Horsforth‐based ladies-only gym W Fitness has received a business boost from retail entrepreneur Theo Paphitis.
Hannah Dudley, co-owner of W Fitness, with her mum Caroline Sheerin tweeted Theo about her business during ‘Small Business Sunday’. They were one of six weekly winners to gain a retweet or repost by Theo to his half a million Twitter, 50k+ Instagram and almost 300k LinkedIn followers.
The weekly initiative, set up by Theo in 2010, now has over 4,000 #SBS winners and supports small businesses in the UK. 2025 sees the 15th anniversary of #SBS Small Business Sunday, since Theo launched it in October 2010.
Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐shared W Fitness’ message to his combined 800,000 Twitter, LinkedIn and Instagram followers they are also profiled on the #SBS website that is exclusive to all Small Business Sunday winners.
Hannah Dudley said: “To have Theo Paphitis recognise our business is just incredible.
“As a result we get invited to his event every year to listen to incredible speakers, such as Stacey Solomon, Richard Harpin, Sara Davies and Sir Tom Hunter. The opportunities this has opened up for us is amazing.
“It is great to have support from Theo because it’s tough trying to raise our profile and Theo has recognised our hard work and helped spread the word about what we do to his following.”
Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue chairman Theo Paphitis said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.
“My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish W Fitness every success.”
W Fitness is based at Park Centre, Station Road, Horsforth.
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