A councillor has added his objections to plans to replace an existing paper and paste advertisement billboard with a digitally illuminated LED display.
Applicant Wildstone Estates wants to update the existing billboard at 105 Town Street, Stanningley and has submitted a planning application to Leeds City Council.
Documents submitted with the application state: “The site has been selected due to its suitability for advertising and will help to establish a network of displays in the area.
“It will be capable of being operated from a central location and significantly reduce vehicle trips for reposting when compared with a traditional poster and paste billboard.
“This is part of an industry wide drive to rationalise, modernise and update advertising infrastructure to meet modern requirements.”
Now, Councillor Kevin Ritchie (Lab, Bramley & Stanningley) has added his concerns over the ‘dominant’ proposals.
In his objection, Cllr Ritchie writes: “Due to the nature of the proposal – its illumination, changing images and prominent location within the street scene – the billboard would form a particularly dominant and conspicuous feature, to the detriment of the visual amenity of the locality.
“The properties at Wheaters Court, which are supported living accommodation, overlook the site, therefore it would be specifically detrimental to the amenity of residents of those properties.
“The road is very narrow at this location, an extra billboard would add an extra distraction and be detrimental to safety of road users. The digital sign would be very eye catching, bright, extremely intrusive and distracting to road users at an already busy section of Town Street, Stanningley.”
WLD last month reported objections from AdBlock Leeds, a group opposing corporate advertising. They raised concerns over the distraction to road users and the impact on nearby residents.
Leeds City Council aims to decide the application by 6 August 2025.
The plans can be viewed here.
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I Agree 100% with the objection of Councillor Ritchie, re the proposed illuminated signage on Stanningley Road. As a regular driver along this Road it would be a dangerous distraction.
There are a number of existing hazards also roundabouts, heavy traffic, parking and pedestrians
Please Reject the application